Benefits
Continuous improvement and best business practices are critical to the ongoing success of the Australian tourism industry in meeting the demands of this global marketplace. Such challenges can be best met through the establishment, maintenance and enforcement of agreed industry standards.
If the ACT and Region tourism industry is to achieve success in the increasingly competitive national and international market, all sectors of the industry must develop quality products and services that will meet the expectations of their customers.
The implementation and development of the tourism industry accreditation program, based on Quality Assurance principles, which establishes a benchmark of professional management procedures for tourism industry operators, is a significant step in this process.
The following is a brief summary of the benefits that will flow from this process to operators, the industry and to the consumer.
Operator Benefits
- The ability to assure customers of the continued quality of services provided, leading to improved customer relationships;
- Documentation of formal operational and management procedures, which can add value and direction to a tourism business. This leads to improved business knowledge, competence, management and predictability;
- Facilitate continuous business improvement via an alignment with Quality Assurance principles;
- An improved reputation, higher degree of marketability and competitive advantage in the marketplace leading to improved market share;
- Greater customer confidence and satisfaction, which leads to repeat business.
- Pride in the business;
- Improvement in profitability through the implementation of better operating systems;
- Accredited operators’ logo recognised and promoted in government sponsored programs and tourism publications;
- Encourages the operator to identify consumer needs and enhance the visitor experience;
- Encourages operators to identify strengths and weaknesses of their business.
- Improved staff relationships and training as well as more effective management and communications;
- Reduced complaints;
- Ability to display the Australian Tourism Accreditation logo at point of business and on all promotional and advertising material;
- Benefits associated with national and international promotion of the Accreditation logo as a symbol of quality within the tourism industry.
Industry Benefits
- Provides travel retailers and wholesalers with an assurance of professional service;
- Accredited operators will be recognised in government and other industry organisational marketing programs that can highlight the benefits of Accredited Tourism Businesses;
- The Accreditation logo will be promoted nationally and internationally as a symbol of quality within the tourism industry;
- Contribute to a more sustainable and competitive tourism industry for Australia.
- Demonstrates industry leadership and initiative;
- Self-regulation reduces likelihood of imposed regulation;
- An assurance that an operator is committed to quality business practice, professionalism and delivering what they promise.
Consumer Benefits
Provides consumers with assurance of:
- Reliability
- Consistency
- Certainty
- Security
- Confidence
- A commitment to quality.
This in effect is the recognition of quality standards and professional service.
National Tourism Accreditation Program (ACT & Region) - Incentives for Accredited Operators
- Discount on Public Liability Insurance from MGIB Insurance.
- Vouchers to attend Industry Development Seminars conducted by Australian Capital Tourism.
- Web links from this web-site
- The Bed & Breakfast Association of NSW & ACT (the Association) will waive the joining fee for membership of the Association for all Bed & Breakfast and Farmstay operators who are accredited through the National Tourism Accreditation Program (ACT & Region). The Association also agrees:
- to provide for its Accommodation Directory website to indicate those [full] members who are Accredited Tourism businesses by use of the NTAP logo; and
- to list all Accredited Tourism Business after the [paid for] enhanced properties ahead of basic listings on the Associations Accommodation Directory website. www.bedandbreakfast.org.au